CHARMY PATEL

BRAND / VISUAL / MOTION

CHARMY PATEL

BRAND / VISUAL / MOTION

Overview

Flowcode converts physical interest into direct digital engagement through their QR technology. The work brought existing brand foundations into a standards guide, B2B use-case visualizations, marketing assets, and product motion.

Flowcode converts physical interest into direct digital engagement through their QR technology. The work brought existing brand foundations into a standards guide, B2B use-case visualizations, marketing assets, and product motion.

Challenge

Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.

Make a broad platform easier to explain across different brands and sales contexts, while keeping its visual language consistent across all formats.

Project 1

The Brand Bible

Flowcode’s existing brand elements and guidance were consolidated into a practical standards manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.

Flowcode’s existing brand elements and guidance were consolidated into a practical standards manual covering brand personality, voice, typography, color, imagery, and primary logomark use—giving sales, marketing, and internal communications a shared reference for producing consistent work.

Project 2

B2B Sales Use Cases

Sales-use-case concepts and Flowpage designs placed branded Flowcodes within retail, packaging, hospitality, and event settings, helping prospective partners picture the platform within their own customer touchpoints.

Sales-use-case concepts and Flowpage designs placed branded Flowcodes within retail, packaging, hospitality, and event settings, helping prospective partners picture the platform within their own customer touchpoints.

Flowpages

Brand-facing concepts for Flowcode’s sales team explored how Kerning brands could connect physical touchpoints with digital fan experiences.

Brand-facing concepts for Flowcode’s sales team explored how Kerning brands could connect physical touchpoints with digital fan experiences.

Project 3

Marketing Applications

Web, print, product-release, and internal communications extended the visual system into everyday applications.

Web, print, product-release, and internal communications extended the visual system into everyday applications.

Project 4

Product Motion

A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.

A staged motion sequence brings separate data signals into one FlowID profile, giving the product story a clear visual progression.

Brand, Sales, Digital, Print, Marketing, Motion

The work connected brand documentation with B2B sales visualizations, product motion, and day-to-day marketing assets, creating a more consistent way to explain Flowcode across physical and digital contexts.

The work connected brand documentation with B2B sales visualizations, product motion, and day-to-day marketing assets, creating a more consistent way to explain Flowcode across physical and digital contexts.

Next Projects

VIEW ALL PROJECTS

Theo AI

Brand System

Motion Identity and Animation for a Legal Tech

Quillion Park

Visual identity for a nature-led residential community

Let's Connect

EMAIL

/

LINKEDIN

/

RESUME

Back to Projects

Flowcode

Brand standards and sales storytelling for an enterprise QR platform

Role

Brand & Sales Marketing Designer

Focus

Brand Systems, Marketing, Sales Enablement, Digital & Print, Brand Guidelines, Product Demo

Tools

Figma, After Effects, Illustrator

Timeline

4 Months

Team

Flowcode

Overview

/

Brand Bible

/

Sales Use Cases

/

Marketing

/

Motion

Create a free website with Framer, the website builder loved by startups, designers and agencies.