CHARMY PATEL

BRAND / VISUAL / MOTION

CHARMY PATEL

BRAND / VISUAL / MOTION

Overview

A branding project for Viraj Estates’ township in India, bringing together `ature, comfort, and aspiration across one luxury system.`

A branding project for Viraj Estates’ township in India, bringing together `ature, comfort, and aspiration across one luxury system.`

Challenge

Connecting the identities of residential and commercial spaces under one cohesive township project.

Connecting the identities of residential and commercial spaces under one cohesive township project.

Positioning

Breathe. Connect. Commune.

Three ideas shaped the brand: room to breathe, connection to the surroundings, and a sense of togetherness. These became the foundation for the Q monogram and the flowing linework used throughout the identity.

Three ideas shaped the brand: room to breathe, connection to the surroundings, and a sense of togetherness. These became the foundation for the Q monogram and the flowing linework used throughout the identity.

Identity

One family, distinct identities

Quillion Park, Quillion Residences, and Emporio 1 formed a related family of identities. Deep green, coral, and cream paired with serif typography and fine linear patterns to create continuity while giving each name its own expression.

Quillion Park, Quillion Residences, and Emporio 1 formed a related family of identities. Deep green, coral, and cream paired with serif typography and fine linear patterns to create continuity while giving each name its own expression.

Brand Extensions

Identity to application

The identity system extended across architectural signage, sales gallery print collateral, wayfinding systems, and responsive digital interfaces—translating the core township motifs into tactile and environmental applications.

The identity system extended across architectural signage, sales gallery print collateral, wayfinding systems, and responsive digital interfaces—translating the core township motifs into tactile and environmental applications.

Deliverables

A connected brand experience

The project brought together a family of identities and a coordinated set of print, environmental, and digital applications—giving the idea of breathable living a consistent visual expression.

The project brought together a family of identities and a coordinated set of print, environmental, and digital applications—giving the idea of breathable living a consistent visual expression.

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Quillion Park

Quillion Park

Visual identity for a nature-led township

Role

Graphic Designer

Focus

Spatial Identity, Brand Systems, Naming

Tools

Illustrator, Photoshop

Year

2020

Team

Colour Craft Studio (CCS)

Overview

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Positioning

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Identity

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